Privacy Policy
Last Updated: July 24, 2026
This Privacy Policy explains how Lucy Jaynes LLC ("Lucy Jaynes", "we", "us", "our") collects, uses, discloses and protects personal information when you visit, interact with, or make a purchase from www.lucyjaynes.com (the "Site").
At or before the point we collect your personal information, this is what you should know:
The table below lists the categories of personal information we have collected in the preceding twelve (12) months, where it comes from, why we use it, who we disclose it to, and whether it is sold or shared.
| Category | Examples | Sources | Business purposes | Disclosed to | Sold or shared? |
|---|---|---|---|---|---|
| A. Identifiers | Name, billing and shipping address, email address, phone number, order number, customer account ID, IP address, device and cookie identifiers, social media handle if you join our brand representative program | You; automatically from your device; our e-commerce platform | Order fulfillment, shipping, customer support, fraud prevention, marketing, analytics, advertising, administering our brand representative program | E-commerce platform, payment processors, order routing and print fulfillment providers, shipping carriers, email and SMS marketing platforms, advertising and analytics platforms, customer support platform | Yes (shared for advertising) |
| B. Customer records (Cal. Civ. Code §1798.80) | Name, address, telephone number, payment card information (processed by our payment providers, not stored by us) | You; payment processors | Processing transactions, fulfilling orders, refunds and returns, accounting and tax records | Payment processors, e-commerce platform, fulfillment providers, accountants | No |
| C. Commercial information | Products purchased, order history, cart contents, products viewed, returns, refunds, discount and promotion usage, wholesale inquiries | You; automatically from your activity on the Site | Order fulfillment, support, merchandising, marketing and remarketing, analytics, fraud prevention | E-commerce platform, marketing platforms, advertising and analytics platforms, fulfillment providers | Yes (shared for advertising) |
| D. Internet or other network activity | Pages viewed, referring URL, search terms on the Site, time on site, clicks, interactions with our emails, text messages and advertisements, browser type, operating system, device type | Automatically via cookies, pixels, tags, SDKs and server logs | Site operation and security, analytics, personalization, measuring and targeting advertising | Advertising and analytics platforms, email and SMS platforms, e-commerce platform | Yes (shared for advertising) |
| E. Geolocation data | Approximate location inferred from IP address; shipping and billing city, state, postal code and country. We do not collect precise GPS location. | Automatically from your device; you | Shipping, tax calculation, fraud prevention, regional content and advertising | E-commerce platform, fulfillment providers, shipping carriers, tax services, advertising and analytics platforms | Yes (shared for advertising) |
| F. Audio, electronic, visual or similar information | Photographs you submit with a product review or a support request; social content you create and tag us in as a brand representative; the content of your emails, chats and text messages with us | You | Publishing reviews, resolving support requests and quality claims, marketing | Review platform, customer support platform, fulfillment providers where needed to resolve a claim | No |
| G. Account credentials (sensitive personal information) | Account log-in and password, where you create an account | You | Providing and securing your account. Used only for purposes permitted under Cal. Civ. Code §1798.121(a). | E-commerce platform | No |
| H. Inferences | Marketing segments, predicted preferences and interests, likelihood to purchase, lifecycle stage | Derived from the categories above | Marketing, personalization, advertising, analytics | Email and SMS marketing platforms, advertising and analytics platforms | Yes (shared for advertising) |
We do not knowingly collect protected classification characteristics, biometric information, professional or employment information, education information, precise geolocation, health information, or genetic data.
We use cookies, pixels, tags, SDKs and similar technologies to operate the Site, remember your cart, analyze traffic, and deliver and measure advertising. These include tools provided by Shopify, Meta (Facebook and Instagram), Google, Klaviyo, Postscript and similar services. Information collected may include your IP address, device and browser characteristics, pages viewed, time on site, purchases, and interactions with our ads.
You can manage cookies through your browser settings. Blocking some cookies may affect how the Site works.
Global Privacy Control. We honor the Global Privacy Control ("GPC") opt-out preference signal. If you visit the Site with GPC enabled, we treat it as a request to opt out of the sale or sharing of personal information and of targeted advertising for the browser and device you are using. Because GPC applies at the browser and device level, you will need to enable it on each browser and device you use.
Do Not Track. Some browsers offer a "Do Not Track" ("DNT") setting. There is no consistent industry standard for how to respond to DNT signals, and we do not currently respond to them. We do respond to GPC as described above.
We do not disclose your personal information to third parties for those third parties' own independent direct marketing purposes. California residents may request information about such disclosures under Cal. Civ. Code §1798.83 by contacting us as described below.
We use Loox, a third party service, to collect and display product reviews. When you submit a review, your first name, review content, star rating and any photos you choose to upload may be published on our website and visible to other customers. Loox processes this data in accordance with its own privacy policy.
By submitting a photo with your review, you grant Lucy Jaynes the right to use that photo, along with your review content, for marketing purposes including email campaigns, social media posts and advertising. If you do not want your photo used this way, do not upload it, or contact us to request removal. Where we offer any incentive for submitting a review, that incentive is disclosed at the time of the request and alongside the published review, and is never conditioned on the rating or content of your review. We do not suppress, delay or remove reviews because they are negative.
If you apply to or participate in our brand representative program, we collect your name, email address, shipping address, social media handle and the content you create. We use this to evaluate your application, send you product, track participation, and reproduce your content in our marketing as described in our Terms of Service. If you leave the program, contact us and we will stop using new content, although content already published in past campaigns may remain.
We offer a discount in exchange for signing up for our email list, our text message program, or both. Because this program involves the collection of personal information, it is a "financial incentive" under California law. Here are the material terms:
| Type of information | Retention period |
|---|---|
| Order and transaction records | 7 years after the transaction, to meet tax, accounting and audit obligations |
| Customer account information | For as long as your account is active, plus 24 months after your last activity, unless you ask us to delete it sooner |
| Email and SMS marketing profiles | Until you unsubscribe, plus 24 months of inactivity. We keep a permanent suppression record of your email address or phone number so we can continue to honor your opt-out. |
| Customer support messages and tickets | 3 years from the last message in the ticket |
| Reviews and review photos | Until you or we remove them |
| Brand representative applications and content | 3 years after your last participation |
| Website analytics and advertising identifiers | Up to 25 months, or the shorter default retention set by the applicable platform |
| Server, security and fraud prevention logs | Up to 24 months |
| Payment card data | Not retained by Lucy Jaynes. Retained by our payment processors in accordance with their policies and PCI-DSS. |
Where we are required to keep information longer to comply with law, resolve disputes, or enforce our agreements, we will retain it for that longer period.
We take reasonable precautions and follow industry practices to protect personal information from loss, misuse, unauthorized access, disclosure, alteration and destruction. Our store operates over TLS encryption, and payment card data is handled by PCI-DSS compliant payment processors. We do not store full payment card numbers on our systems. No method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.
If we become aware of a security incident affecting your personal information, we will notify you and any applicable regulator as required by law. To report a security concern, email store@lucyjaynes.com with "Security" in the subject line.
If you are a California resident, you have the right to:
If you live in a state with a comprehensive consumer privacy law (including Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, Delaware, Iowa, Nebraska, New Hampshire, New Jersey, Minnesota, Maryland, Tennessee, Indiana, Kentucky, Rhode Island and others as those laws take effect), you have similar rights to access, correct, delete, obtain a portable copy of your personal information, and opt out of targeted advertising, sale, and certain profiling. Where your state provides a right to appeal a denial, you may appeal by replying to our decision or emailing us with "Privacy Appeal" in the subject line. We will respond to an appeal within 45 days (60 days in Colorado, or as otherwise required). We recognize universal opt-out mechanisms, including Global Privacy Control, as valid opt-out requests where required by your state's law.
You may submit a request using either of these methods:
To opt out of the sale or sharing of your personal information for advertising, visit Your Privacy Choices or enable Global Privacy Control in your browser.
Verification. To protect your information, we will verify your identity before fulfilling a request to know, delete or correct. We typically do this by asking you to confirm information already in our records, such as the email address used to place an order and details of a recent order. We will not ask for a government identification document unless we cannot otherwise verify you. If we cannot verify your identity, we will not be able to fulfill the request, and we will tell you why.
Authorized agents. You may designate an authorized agent to submit a request on your behalf. The agent must provide written permission signed by you, and we may still contact you directly to confirm the request and verify your identity.
Timing. We will confirm receipt of your request within 10 business days and respond within 45 calendar days. If we need more time, we will tell you and may extend by an additional 45 days. Opt-out requests are processed within 15 business days. There is no charge unless a request is manifestly unfounded or excessive.
Lucy Jaynes is a United States business. We ship to the United States and to a limited number of other destinations shown at checkout. We do not offer goods or services to, market to, or ship to residents of the European Economic Area, the United Kingdom or Switzerland.
If you access the Site from outside the United States, you do so on your own initiative, and any personal information you provide will be transferred to, stored in, and processed in the United States, where privacy laws may differ from those in your country. If you are a resident of the EEA, the UK or Switzerland and believe we hold personal information about you, you may contact us at store@lucyjaynes.com and we will honor reasonable requests to access or delete it.
Our Site and products are intended for adults. We do not knowingly collect personal information from children under 13 years of age, and we do not knowingly sell or share the personal information of consumers we know to be under 16. If you believe a child has provided us with personal information, contact store@lucyjaynes.com and we will delete it promptly.
When you click a link that takes you off our Site, you are no longer governed by this Privacy Policy or our Terms of Service. We are not responsible for the privacy practices of other sites and encourage you to read their privacy notices.
We may update this Privacy Policy from time to time. When we do, we will revise the "Last Updated" date above. If we make material changes, we will provide additional notice, such as by email or a notice on the Site, before the changes take effect where required by law.
If our business is acquired or merged with another company, your information may be transferred to the new owners so that they may continue to provide products and services to you, subject to this Policy.
Lucy Jaynes LLC
Attn: Privacy
701 Market St Ste 110 PMB1845
Saint Louis, MO 63101
Privacy requests and questions: store@lucyjaynes.com (put "Privacy Request" in the subject line)
